Gifts may play an important role in people's life, which can convey their feelings and promote each other's feelings. It can enhance the atmosphere and interest of gifts, improve the identity and efficacy of gifts, so gift packaging design is particularly important. To increase the value of gifts. So what are the main cultural characteristics of gift boxes?
Packaging design culture
It refers to the experience of common thinking mode and belief passed down from generation to generation, and the knowledge, belief, custom and skills of suitable members. It is the sum of material civilization and spiritual civilization created in the process of historical practice of human society, including the specific historical conceptualization or materialization connotation of production, creation, enlightenment and exchange. While creating material products for human beings, packaging designers are more important to engage in a kind of psychological activity, produce a kind of cultural impact and impact, improve consumers' understanding of commodity brand image, and further strengthen the comprehensive cognition of production countries, regions, traditional culture, corporate culture, aesthetic characteristics, consumer psychology, etc.
Creativity and positioning gift box design
In the process of selling gifts, modern gift packaging should convey the beauty of form, material, technology, color and decoration to consumers, so that the giver and the recipient can feel the delicacy, elegance, freshness, simplicity and magnificence of gifts. In the process of buying or enjoying gifts, consumers have actually completed a complete aesthetic activity. In fact, the content of gifts is not the level of hierarchy, and targeted creative design and planning, research objects, the purpose of idea introduction, powerful and indirect ways to convey information, so there should be innovation in material selection, process and form, color and design.